Beach Club World Cup Sand Art

Gallery

Adidas raked a giant portrait of Messi, Pedri and Hakimi into the sand beside Doha's airports during the World Cup. A billboard you could only fully see from the sky, built for the aerial shot. Earned media by design.

Cities

Doha

Formats

Environmental sand artAerial mural

Creative agency

FP7 McCannJack Morton

Media agency

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Media owners

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ICPs

World Cup fansglobal football audience

Est. cost

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Est. reach

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Sources

• lbbonline.com/news/how-adidas-levelled-the-playing-field-during-the-world-cup
• campaignme.com/adidas-creates-aerial-beach-billboard-with-messi-pedri-and-hakimi