Supercities Host Recruitment

Gallery

Airbnb ran hyper-local DOOH at London stations, swapping creative by neighborhood to recruit hosts where they actually live. Targeting the supply side, not just travelers. Smart use of context most brands waste.

Cities

London

Formats

Smart linear DOOHTransit panels

Creative agency

Grand VisualWieden+Kennedy

Media agency

Starcom

Media owners

—

ICPs

potential hostsLondon commuters

Est. cost

—

Est. reach

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Sources

• grandvisual.com/work/airbnb-supercities
• grandvisual.com/airbnb-smart-linear-digital-ooh