Keep Thinking

Gallery

Claude's first big brand push ran film plus OOH in the US and UK, positioning Claude as a calm space to think versus noisy, ad-stuffed AI. Mother made it feel premium and human instead of techy. Rare restraint in a category that loves to shout about benchmarks.

Cities

New York CitySan FranciscoLondon

Formats

OOHDOOHPrintFilm

Creative agency

Mother

Media agency

Initiative

Media owners

—

ICPs

knowledge workersdevelopersenterprises

Est. cost

—

Est. reach

—

Sources

• www.adweek.com/creativity/anthropics-claude-makes-first-big-ad-play-to-take-on-ai-rivals
• www.anthropic.com/news/claude-is-a-space-to-think
• www.campaignlive.com/article/anthropic-launches-first-work-mother-ai-agent-claude/1933083