Severance Grand Central Pop-Up

Gallery

Apple recreated Lumon's office in Grand Central with the cast working at desks behind glass for Severance season 2. Commuters became the audience and the cast just stared back. The show's whole uncanny vibe in one window.

Cities

New York City

Formats

Experiential pop-upDOOH

Creative agency

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Media agency

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Media owners

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ICPs

drama viewerscommuterssocial audiences

Est. cost

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Est. reach

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Sources

• mashable.com/article/severance-grand-central-station-pop-up
• deadline.com/2025/02/severance-ratings-season-2-apple-most-watched-series-1236294760