Shot on iPhone: Sunshine Everywhere

Gallery

The longest-running flex in tech: real customer photos blown up huge and credited by name. No product, no specs, just proof. The summer cut leaned bright and joyful across global sites. Still the gold standard for UGC at scale.

Cities

New York CityLondonLos Angeles

Formats

BillboardsTransit sheltersMuralsDOOH

Creative agency

TBWA\Media Arts Lab

Media agency

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Media owners

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ICPs

iPhone shoppersphotographerspremium urban consumers

Est. cost

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Est. reach

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Sources

• www.adsoftheworld.com/campaigns/shot-on-iphone-sunshine-everywhere
• www.media-marketing.com/en/news/apple-celebrates-summer-with-joyful-worldwide-shot-on-iphone-out-of-home-campaign
• www.adweek.com/brand-marketing/how-apples-ridiculously-simple-idea-became-the-enduring-shot-on-iphone-campaign