Stop Hiring Humans

Gallery

Pure rage bait, and it worked. Slogans like Stop Hiring Humans and Artisans Won't Complain About Work-Life Balance were built to offend so the internet would handle distribution for free. The CEO openly admitted the goal was to draw eyes, not to be liked. A cheap board buy bought a national news cycle.

Cities

San FranciscoNew York City

Formats

BillboardsBus shelter adsTransit adsWildposting (posters)

Creative agency

—

Media agency

—

Media owners

—

ICPs

B2B sales leadersGTM / outbound sales teamstech startupsrevenue operations

Est. cost

—

Est. reach

—

Sources

• www.sfchronicle.com/tech/article/artisan-stop-hiring-humans-billboards-19976095.php
• arstechnica.com/information-technology/2024/12/ai-company-trolls-san-francisco-with-billboards-saying-stop-hiring-humans/
• gizmodo.com/ai-firms-stop-hiring-humans-billboard-campaign-sparks-outrage-2000536368
• www.artisan.co/blog/stop-hiring-humans