Engine Symphony

Gallery

Audi turned the sound of its RS engines into actual sheet music and ran the scores as OOH near the Proms. It trades horsepower bragging for craft, talking to people who care about precision. Quietly clever for a car brand.

Cities

London

Formats

DOOHPosters

Creative agency

BBH

Media agency

PHD

Media owners

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ICPs

classical music fansAudi performance enthusiastsdesign-led consumers

Est. cost

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Est. reach

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Sources

• creative.salon/articles/work/audi-engine-symphony-bbh
• www.bartleboglehegarty.com/work/audi-x-the-proms-engine-symphony
• www.thedrum.com/news/ad-the-day-audi-translates-engine-sound-sheet-music