NYFW Building Projections

Gallery

Bottega Veneta projected its collection onto Manhattan buildings during Fashion Week instead of buying a runway. Surprise placements that fashion people stumble on and post. Quiet luxury, loud walls.

Cities

New York City

Formats

Projection mappingBuilding facades

Creative agency

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Media agency

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Media owners

Pearl Media

ICPs

fashion insiderstrendsetters

Est. cost

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Est. reach

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Sources

• billboardinsider.com/botega-venata-and-pearl-bring-the-runway-to-new-york-walls