Cold Beer

Gallery

BrewDog dropped the punk-craft posturing for blunt Cold Beer boards aimed at ordinary drinkers. A deliberate broadening play. Sometimes the boldest move for an edgy brand is to act normal.

Cities

LondonManchesterGlasgow

Formats

BillboardsDigital OOH

Creative agency

Among Equals

Media agency

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Media owners

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ICPs

mass-market beer drinkers

Est. cost

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Est. reach

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Sources

• news.designrush.com/brewdog-enters-new-era-with-ooh-ads-from-among-equals