RateBeer Challenger

BrewDog · London, Edinburgh · January 1, 2024 — Ongoing

Gallery

BrewDog ran provocative challenger boards aimed straight at habitual lager drinkers. Contrarian by design, which is the whole BrewDog voice. Starts an argument on purpose.

Cities: LondonEdinburgh
Formats: BillboardsPosters
Creative agency: Isobel
Media agency: —
Media owners: —
ICPs: craft beer fansmainstream lager drinkers
Est. cost: —
Est. reach: —
Sources: www.isobel.com/casestudy/brewdog

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