What Have BrewDog Done Now

Gallery

BrewDog beat the critics to the punch with tabloid-style boards mocking its own bad press. Owning the drama instead of hiding from it. Self-deprecation that fits the brand's loud personality.

Cities

LondonManchesterBrixton

Formats

48-sheet billboardsDOOH

Creative agency

Isobel

Media agency

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Media owners

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ICPs

urban adultscraft beer fans

Est. cost

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Est. reach

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Sources

• www.prolificnorth.co.uk/news/brewdog-owns-the-drama-in-self-deprecating-new-campaign