Piccadilly Melts

Gallery

Cadbury ran slow, melting chocolate creative on the Piccadilly Lights, pure appetite-appeal on the most famous screen in London. Sometimes you just make people hungry on the busiest corner in town.

Cities

London

Formats

DOOHPiccadilly Lights

Creative agency

—

Media agency

—

Media owners

BM Outdoor

ICPs

urban pedestrianschocolate consumers

Est. cost

—

Est. reach

—

Sources

• bmoutdoor.com/info/Cadbury-Billboard-Magic