Jeremy Allen White NoHo Wallscape

Gallery

Calvin Klein put Jeremy Allen White in his underwear on the iconic Houston Street wallscape and the internet lost it. The same NYC wall that built the brand decades ago still prints earned media. Right face, right wall, right moment.

Cities

New York City

Formats

WallscapeStatic OOH

Creative agency

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Media agency

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Media owners

OUTFRONT Media

ICPs

fashion-conscious menGen Zpop culture fans

Est. cost

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Est. reach

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Sources

• www.gq.com/story/jeremy-allen-white-calvin-klein-spring-2024-campaign-interview
• www.outfront.com/blog/calvin-klein-power-perms