Make the Logo Bigger

Gallery

Canva turned the oldest joke in design, make the logo bigger, into giant physical builds at Waterloo Station. It is in-joke marketing that designers instantly get and everyone else still finds funny. The product basically demos itself.

Cities

London

Formats

Large-format OOHSpecial buildsStation takeover

Creative agency

Grand Visual

Media agency

OMDTalon

Media owners

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ICPs

designerscreative professionalscommuters

Est. cost

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Est. reach

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Sources

• lbbonline.com/news/Canva-Goes-Big-with-Playful-Takeover-at-London-Waterloo-with-Stink-Studios
• stinkstudios.com/work/canva-H1-brand-campaigns
• www.thedrum.com/news/ad-the-day-stink-studios-responds-canva-s-make-the-logo-bigger-design-request