Probably the Best Poster in the World

Gallery

Carlsberg built a poster in Shoreditch with a working tap that poured a free half pint. The slogan becomes a thing you can actually drink. Queue and photos guaranteed.

Cities

London

Formats

Experiential posterSpecial build

Creative agency

Fold7

Media agency

OMD UK

Media owners

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ICPs

younger beer drinkersShoreditch passersby

Est. cost

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Est. reach

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Sources

• lbbonline.com/news/carlsbergs-beer-dispensing-poster-is-probably-the-best-in-the-world
• www.theguardian.com/media/2015/apr/09/carlsberg-poster-free-beer-billboard