F1 Austin Wild Posting

Gallery

Cash App swarmed Austin with guerrilla wildposting and a Red Bull Racing mural around the US Grand Prix. Street-level and scrappy, built to look native to the city rather than bought. Cultural fit over polish.

Cities

Austin

Formats

WildpostingMuralVehicle wrap

Creative agency

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Media agency

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Media owners

DASH TWO

ICPs

Gen ZF1 attendeestech-savvy event-goers

Est. cost

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Est. reach

15,503,000 impressions

Sources

• dashtwo.com/casestudy/cash-app-outdoor-advertising
• dashtwo.com/outdoor-advertising/wild-posting