Hong Kong Building Wraps

Gallery

Chanel draped giant elegant wraps across Central Hong Kong high-rises for its High Jewellery line. Restrained creative at enormous scale, which is the luxury move: own the skyline without shouting.

Cities

Hong Kong

Formats

Building wrapsLarge-format OOH

Creative agency

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Media agency

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Media owners

POAD

ICPs

luxury shoppersaffluent tourists

Est. cost

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Est. reach

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Sources

• www.marketing-interactive.com/chanel-banks-on-giant-ooh-building-wraps-to-promote-new-collection