For Real

Chipotle · New York City, Los Angeles · April 10, 2017 — Ongoing

Gallery

Chipotle went all-in on ingredient honesty with stark, copy-driven posters. No glamour food shots, just blunt lines about real ingredients. Confidence as the creative.

Cities: New York CityLos Angeles
Formats: BillboardsOutdoor posters
Creative agency: Venables Bell & Partners
Media agency: —
Media owners: —
ICPs: fast-casual dinersingredient-conscious consumers
Est. cost: —
Est. reach: —
Sources: www.commarts.com/project/14493/chipotle-honest-ingredients-outdoor-posters
www.venablesbell.com/work/chipotle

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