hi i'm roy

Gallery

Roy Lee bought premium Times Square screens and ran plain black text on white: hi i'm roy, this was very expensive, pls buy my thing. The restraint was the whole flex. Surrounded by motion and neon, the blank board was the one thing people actually stopped to read.

Cities

New York City

Formats

DOOHTimes Square billboards

Creative agency

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Media agency

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Media owners

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ICPs

young tech audiencesfounderssocial-first consumersVCs

Est. cost

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Est. reach

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Sources

• www.famouscampaigns.com/2025/08/cluelys-brutally-honest-times-square-ad-is-the-anti-ad-flex
• swipefile.com/the-hi-im-roy-billboard-that-broke-the-internet
• www.thestable.com.au/cluely-outshines-times-squares-glitz-with-ungilded-honesty