Recycle Me

Gallery

Coke crushed its own logo into a mangled can to push recycling. Letting the most valuable logo on earth look like trash takes real nerve. The distortion is the message: finish it, then recycle it.

Cities

Buenos AiresLondonNew York City

Formats

BillboardsDOOHPrint

Creative agency

Ogilvy

Media agency

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Media owners

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ICPs

general consumersenvironmentally conscious audiences

Est. cost

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Est. reach

140,000,000 impressions

Sources

• www.ogilvy.com/work/recycle-me
• www.oneclub.org/awards/theoneshow/-award/58418/recycle-me
• lbbonline.com/news/coca-cola-twists-iconic-logo-to-inspire-people-to-recycle