Devin Self-Aware Billboards

Gallery

Cognition ran self-aware billboards for Devin that basically said yeah, the AI coding agent is actually good now, pre-empting the eye-rolls. Winking at the audience's skepticism is a smart way to disarm it. Very online humor on a very physical board.

Cities

New York CitySan Francisco

Formats

Digital billboards

Creative agency

—

Media agency

—

Media owners

—

ICPs

software engineersengineering managersenterprise tech buyers

Est. cost

—

Est. reach

—

Sources

• digg.com/tech/pkkrslm3
• techcrunch.com/2026/05/29/cognitions-scott-wu-says-ai-coding-agents-shouldnt-replace-humans