Easybreath 10th Anniversary

Gallery

Decathlon stuck a giant snorkeller's face on the billboard with an oversized Easybreath mask breaking out of the frame like it was surfacing from water. Playful, literal, and impossible to walk past without looking up. Anniversary done right.

Cities

The HagueAmsterdam

Formats

3D OOHSpecial buildsDigital billboards

Creative agency

O2H Creative Solutions

Media agency

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Media owners

JCDecaux

ICPs

water-sports enthusiastsurban pedestrianssummer shoppers

Est. cost

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Est. reach

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Sources

• www.jcdecaux.com/brands/creative-ooh/decathlon-amsterdam
• o2h.nl/8048-2