SweatLag

Gallery

Delta and Equinox used live flight data to greet arriving travelers near LAX with a sweat-out-your-jet-lag offer. Right message, right person, right minute. Data-triggered OOH that actually feels useful.

Cities

Los Angeles

Formats

Dynamic digital billboards

Creative agency

Wieden+Kennedy

Media agency

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Media owners

Lamar Advertising

ICPs

arriving travelersfitness-minded flyers

Est. cost

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Est. reach

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Sources

• www.campaignlive.com/article/real-time-flight-data-used-first-time-ooh-drive-delta/1486630
• www.marketingdive.com/news/delta-equinox-encourage-travelers-to-sweat-away-jet-lag-with-digital-bil/527009