Percy Jackson 4D Water Billboard

Gallery

Disney built a working water tank into a billboard at Hollywood and Vine so the Season 2 trailer literally spilled onto the sidewalk. The son of Poseidon plot makes the water gimmick feel earned, not random. Tourists filmed it for free.

Cities

Los Angeles

Formats

4D DOOHWater billboard

Creative agency

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Media agency

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Media owners

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ICPs

young adultsfamiliesDisney+ subscriberstourists

Est. cost

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Est. reach

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Sources

• www.famouscampaigns.com/2025/12/water-filled-movie-billboard-makes-a-splash-for-percy-jackson
• www.thedrum.com/news/ad-of-the-day-percy-jackson-makes-waves-with-immersive-water-billboard
• www.laughingplace.com/disney-entertainment/percy-jackson-activation-in-hollywood