Dasher Recruitment DOOH

Gallery

DoorDash used programmatic DOOH near gyms, gas stations and campuses to recruit Dashers exactly where prospective drivers already are. Recruitment, not brand, and measured on sign-up lift. The targeting is the whole idea.

Cities

San FranciscoAtlantaMiamiDetroit

Formats

Digital billboardsProgrammatic DOOHPlace-based screens

Creative agency

—

Media agency

—

Media owners

Lamar AdvertisingVistar Media

ICPs

gig workersfreelancersprospective Dashers

Est. cost

—

Est. reach

—

Sources

• www.vistarmedia.com/case-studies/door-dash-recruitment-dooh
• lamar.com/en/advertising-resources/research/case-studies/doordash-case-study