Math puzzle posters

Gallery

Exa papered SF with math puzzle posters to nerd-snipe engineers into applying. Around 100 posters, then a tweet of them pulled roughly 20M views, so earned reach dwarfed the print run. Perfect targeting: the only people who stop are the ones you want to hire.

Cities

San Francisco

Formats

PostersWildposting

Creative agency

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Media agency

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Media owners

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ICPs

ML engineerssoftware engineerstechnical candidates

Est. cost

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Est. reach

20,000,000 impressions

Sources

• www.businessinsider.com/exa-ai-startup-math-puzzle-posters-san-francisco-recruiting-2025-4
• finance.yahoo.com/news/ai-startup-tried-nerd-sniping-161431164.html