Kid Laroi Times Square Takeover

Fortnite · New York City, Los Angeles · January 23, 2023 — February 19, 2023

Gallery

Epic put the Kid Laroi Fortnite event on Times Square and LA digital boards to grab gamers and music fans in one shot. Premium placements for a crossover moment. A pure reach play in the highest-traffic screens on earth.

Cities: New York CityLos Angeles
Formats: Digital billboardsWallscapesSubway DOOH
Creative agency: —
Media agency: —
Media owners: DASH TWO
ICPs: teensgamersmusic fans
Est. cost: —
Est. reach: 10,623,000 impressions
Sources: dashtwo.com/casestudy/fortnite-outdoor-digital-advertising-case-study

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