OG Tram

Gallery

A wrapped Melbourne tram with playable Fortnite stations inside, turning a commute into a demo. Captive audience, long dwell time, local and tactile. Transit as an arcade.

Cities

Melbourne

Formats

Tram wrapExperiential

Creative agency

Bastion Agency

Media agency

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Media owners

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ICPs

local gamerscommutersesports fans

Est. cost

—

Est. reach

355,000 impressions

Sources

• au.bastionagency.com/case-study/the-fortnite-og-tram