They Can't Arrest This Billboard

Gallery

With UK protest laws tightening, Greenpeace put real activists holding placards inside DOOH screens, protesting in here to avoid arrest out there. It turns the medium into the message and dares anyone to do something about it. Smart, safe, and impossible to ignore.

Cities

LondonBirminghamManchester

Formats

DOOHMixed-reality digital billboards

Creative agency

elvis

Media agency

—

Media owners

Ocean Outdoor

ICPs

urban publicsactivistscivil liberties supporters

Est. cost

—

Est. reach

17,000,000 impressions

Sources

• oceanoutdoor.com/they-cant-arrest-this-billboard-greenpeace
• billboardinsider.com/greenpeace-and-elvis-take-to-billboards-to-protest
• www.thedrum.com/news/2025/07/04/ad-the-day-greenpeace-calls-out-protest-policing-with-outdoor-campaign