Summon the Food

Gallery

A giant 3D grilled cheese melting into a Chicago bus shelter, mozzarella sticks stretching across the Oculus in NYC. Grubhub turned cravings into physical objects in the places you are most likely to be hungry. Appetite is the targeting.

Cities

New York CityChicago

Formats

3D OOHTransit takeoversBillboardsMurals

Creative agency

Walrus

Media agency

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Media owners

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ICPs

urban food delivery userscommutershungry city dwellers

Est. cost

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Est. reach

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Sources

• walrusnyc.com/case_study/grubhub
• www.adsoftheworld.com/campaigns/summon-the-food
• www.campaignlive.com/article/fast-delivery-grubhub-summons-food-new-work-walrus/1939987