POV (Pint of View)

Gallery

Guinness framed the world through the silhouette of a pint, turning the glass itself into the lens. It ties the ritual of the perfect pour to match-day fandom. Ownable because no other beer has that instantly recognizable shape.

Cities

DublinLondon

Formats

OOH installationsProjectionsDOOH

Creative agency

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Media agency

PHD Media

Media owners

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ICPs

rugby fanspub-goers

Est. cost

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Est. reach

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Sources

• www.adsoftheworld.com/campaigns/pov-pint-of-view