2019 Brand Campaign

Gallery

Gusto's brand relaunch went wide across SF and Denver with warm, real customer photography instead of stock-y B2B gloss. Payroll software is dull, so leaning on actual humans is the differentiator. Consistent identity across every format built quiet recognition.

Cities

San FranciscoDenver

Formats

BillboardsTransit sheltersBART postersBus kingsCar-top ads

Creative agency

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Media agency

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Media owners

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ICPs

small business ownersemployersHR and payroll buyers

Est. cost

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Est. reach

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Sources

• jennacarando.com/gusto-brand-campaign-ooh