Times Square Billboard

Gallery

Gymshark let its community pick who appeared on a Times Square board, then handed them a once-in-a-lifetime moment to post. The fans become the media. Community as the campaign.

Cities

New York City

Formats

Times Square DOOH

Creative agency

—

Media agency

Buyers & Sellers

Media owners

New Tradition

ICPs

fitness enthusiastsGymshark communityyoung social audiences

Est. cost

—

Est. reach

20,000,000 impressions

Sources

• buyersandsellers.com/case-studies/the-gymshark-billboard