Set a New Precedent

Gallery

Harvey took legal AI into NYC subways and a full-page NYT buy under Set a New Precedent. Putting a niche enterprise tool in front of BigLaw partners exactly where they commute. Serious tone for a serious buyer.

Cities

New York CitySan Francisco

Formats

Subway postersDOOHPrint (NYT)

Creative agency

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Media agency

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Media owners

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ICPs

BigLaw firmscorporate legal teamsgeneral counsel

Est. cost

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Est. reach

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Sources

• www.harvey.ai/blog/harveys-first-ooh-launch
• www.linkedin.com/posts/sanjaykamlani_legaltech-artificialintelligence-futureoflaw-activity-7394016109915504640-8N5i