Beer Nicknames

Gallery

Heineken let people submit the daft nicknames they use for a beer and put them up on digital screens in real time. Turns the audience into the copywriters. People stop to see their own words in lights.

Cities

MelbourneSydneyPerth

Formats

Digital large-format OOH

Creative agency

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Media agency

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Media owners

oOh!media

ICPs

Gen Z drinkersurban adults

Est. cost

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Est. reach

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Sources

• oohtoday.com/heineken-taps-ooh-for-beer-nicknames-campaign