F1 Las Vegas 3D Takeover

Gallery

Heineken Silver hit the Vegas Strip and the Sphere with anamorphic 3D timed to the F1 Grand Prix. Right event, right city, maximum spectacle. Built to be filmed by a crowd that already had phones up.

Cities

Las Vegas

Formats

3D anamorphic DOOHProjections

Creative agency

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Media agency

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Media owners

Sphere

ICPs

F1 fansevent-goersyoung adult beer drinkers

Est. cost

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Est. reach

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Sources

• museaward.com/winner-info.php?id=229960
• bmoutdoor.com/info/Heineken-3D-Billboard