Out-of-Home Matches

Gallery

Heineken turned digital billboards into live screens for women's football so anyone walking by could catch the match. Public viewing without a pub. Aligns the brand with the moment instead of interrupting it.

Cities

MadridBarcelona

Formats

DOOHStreet furniture

Creative agency

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Media agency

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Media owners

JCDecaux

ICPs

football fansurban passersby

Est. cost

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Est. reach

25,000,000 impressions

Sources

• adsoftheworld.com/campaigns/out-of-home-matches