Heinz Filter

Gallery

Heinz used Google Lens plus DOOH to help people find restaurants that actually serve Heinz. It turns a brand-loyalty flex into a genuinely useful tool. Tech-enabled OOH that solves a small real problem instead of just shouting.

Cities

Toronto

Formats

Interactive DOOHTransit sheltersQR

Creative agency

—

Media agency

Carat

Media owners

billups

ICPs

ketchup buyersdinersGen Z

Est. cost

—

Est. reach

6,200,000 impressions

Sources

• www.billups.com/case-studies/heinz-filter---identifying-heinz-friendly-dining-by-merging-technology-and-ooh
• mediaincanada.com/2024/04/29/heinz-pairs-packaging-and-ooh-with-google-image-recognition-tool