Competition-Winning Outdoor

Gallery

Innocent won an Ocean Outdoor prize for a national flight and spent it on warm, silly, pre-lockdown nostalgia. On-brand cheer when everyone needed it. The tone is the whole product.

Cities

LondonNottinghamManchester

Formats

BillboardsDOOH

Creative agency

—

Media agency

—

Media owners

Ocean Outdoor

ICPs

UK general publicnostalgic audiences

Est. cost

$600,000

Est. reach

—

Sources

• oceanoutdoor.com/blog/innocent-drinks-launch-competition-winning-outdoor-campaign-bringing-some-light-relief-to-the-nation-by-reminding-them-of-a-time-pre-lockdown