Grab and Go 3D Billboard

Gallery

KFC ran a 3D anamorphic board in Mong Kok with chicken practically tumbling off the screen, tied to a QR voucher. Spectacle plus an instant reason to act. Hunger as the call to action.

Cities

Hong KongJohannesburg

Formats

3D anamorphic DOOHQR integration

Creative agency

OgilvyRun Jump FlyEdelman

Media agency

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Media owners

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ICPs

young urban consumersQSR customersmall footfall

Est. cost

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Est. reach

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Sources

• www.marketing-interactive.com/kfc-hk-unveils-3d-billboard-to-promote-grab-and-go-series
• www.runjumpfly.studio/work/kfc-digital-anamorphic-3d-billboard