The Hockey Smile

Gallery

KFC Canada taped out the Colonel's two front teeth to give him a hockey smile for the season. One tiny tweak to a face everyone knows, instant cultural fit. Cheap idea, huge recognition.

Cities

TorontoWinnipeg

Formats

BillboardsStore signageRink boards

Creative agency

—

Media agency

UM Canada

Media owners

—

ICPs

Canadian hockey fansgeneral Canadian consumers

Est. cost

—

Est. reach

—

Sources

• www.adsoftheworld.com/campaigns/the-hockey-smile
• lbbonline.com/news/KFC-Canada-Gives-the-Colonel-Season-Long-Hockey-Smile
• www.signmedia.ca/kfcs-colonel-gets-a-signage-makeover-to-celebrate-hockey-season