Brooklyn Dog Mural

Gallery

Klarna put an interactive dog mural in Brooklyn timed to holiday foot traffic, pairing a tactile photo moment with a QR jump to shop. Placement near dog-friendly spots gave it dwell time. Physical charm feeding a digital conversion.

Cities

New York City

Formats

Interactive muralQR

Creative agency

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Media agency

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Media owners

Dash Two

ICPs

holiday shoppersyounger urban consumers

Est. cost

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Est. reach

714,000 impressions

Sources

• dashtwo.com/casestudy/klarna-case-study