Endangered Species Times Square 3D

Gallery

LG used the Times Square 3D canvas for endangered animals bursting off the screen instead of selling TVs. A tech brand spending its biggest screen on a cause. The realism is the whole argument.

Cities

New York City

Formats

3D anamorphic DOOHTimes Square billboard

Creative agency

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Media agency

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Media owners

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ICPs

general publicstudents and educatorsenvironmentally conscious consumers

Est. cost

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Est. reach

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Sources

• www.lg.com/global/newsroom/news/corporate/lg-launches-vulnerable-and-endangered-species-awareness-campaign-in-times-square
• www.lg.com/global/newsroom/lg-story/beyond-news/dynamic-3d-campaign-lights-up-new-yorks-times-square