The Biggest Ad Ever

Gallery

Liquid Death treats its own cans and retail shelves as the real media buy, then dresses it up as the biggest ad ever. The packaging is the billboard, moving through every fridge and checkout. Cheeky framing turns distribution into a stunt.

Cities

Los AngelesNew York City

Formats

Packaging as OOHRetailSocial

Creative agency

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Media agency

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Media owners

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ICPs

younger DTC beverage buyerssocial-first fans

Est. cost

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Est. reach

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Sources

• www.adsoftheworld.com/campaigns/the-biggest-ad-ever
• www.addogs.ai/blog/liquid-death-ads-teardown