Sunny Hydration London Takeover

Gallery

Liquid I.V. blanketed London with 1,000+ placements and weather-triggered creative that fired when the sun came out. Saturation plus context. When the heat hits, so does the ad.

Cities

London

Formats

BillboardsRail panelsDynamic DOOH

Creative agency

—

Media agency

Mindshare

Media owners

BM Outdoor

ICPs

adults 18-44festivalgoershealth-conscious consumers

Est. cost

—

Est. reach

48,000,000 impressions

Sources

• lbbonline.com/news/Liquid-IV-Buys-1000-Billboards-in-London
• creative.salon/articles/work/liquid-i-v-edelmann