Pharrell Williams Billboard

Gallery

Louis Vuitton put Pharrell's debut menswear on premium NYC boards in full technicolor. Celebrity plus scale plus the LV monogram needs no caption. Luxury buying the loudest real estate and still looking expensive.

Cities

New York City

Formats

Large-format billboardPremium OOH

Creative agency

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Media agency

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Media owners

OUTFRONT Media

ICPs

luxury consumersfashion followersPharrell fans

Est. cost

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Est. reach

9,200,000 impressions

Sources

• www.outfront.com/resources/ooh-case-studies/louis-vuitton
• eu.louisvuitton.com/eng-e1/magazine/articles/pharrell-williams