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Cheaper, usually. Check Lyft.

Lyft · San Francisco, New York City, Brooklyn · September 1, 2025 — September 1, 2026

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Cheaper, usually. Check Lyft. photo 1Cheaper, usually. Check Lyft. photo 2Cheaper, usually. Check Lyft. photo 3Cheaper, usually. Check Lyft. photo 4Cheaper, usually. Check Lyft. photo 5Cheaper, usually. Check Lyft. photo 6Cheaper, usually. Check Lyft. photo 7Cheaper, usually. Check Lyft. photo 8Cheaper, usually. Check Lyft. photo 9Cheaper, usually. Check Lyft. photo 10Cheaper, usually. Check Lyft. photo 11

Stark black-and-white copy system. The genius is the hedge: “usually.” It makes the value claim believable instead of overpromised. The campaign pushes a habit, not just brand awareness: before you book a ride, check Lyft.

Cities
San FranciscoNew York CityBrooklyn
Formats
BillboardsWildposting (posters)Transit adsDOOHtaxi toppersLinkNYC kiosksBay Wheels kiosks
Creative agency
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Media agency
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Media owners
OUTFRONT MediaClear Channel
ICPs
Urban rideshare usersyounger working adultsprice-conscious riderspeople defaulting to Ubernightlife / commute / airport riders
Est. cost
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Est. reach
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Sources
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