Sky High Mascara Tube Takeover

Gallery

Giant 3D lashes stuck to a London bus and Tube train, brushed by an oversized mascara wand as it pulled in. The is-it-real CGI tension did all the work. A product demo dressed as a stunt, perfectly matched to a mascara that is all about length.

Cities

London

Formats

Transit special buildsDOOHCGI

Creative agency

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Media agency

—

Media owners

Transport for London

ICPs

beauty enthusiastswomen 18-34social audiences

Est. cost

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Est. reach

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Sources

• metro.co.uk/2023/07/07/people-are-losing-it-over-maybelline-tube-stunt-but-theres-a-twist-19089423
• www.mylondon.news/lifestyle/fashion/maybelline-eyelash-viral-tube-tiktok-27282380
• cosmeticsbusiness.com/the-story-behind-maybelline-s-viral-london-underground-advert-210102