Follow the Arches

Gallery

Crop the Golden Arches down to a sliver and they become a direction arrow pointing to the nearest McDonald's. Pure logo confidence: no name needed, the shape does everything. A masterclass in using brand equity as the creative.

Cities

TorontoVancouver

Formats

BillboardsRoadside OOH

Creative agency

Cossette

Media agency

OMD

Media owners

—

ICPs

driverscommutersconvenience seekers

Est. cost

—

Est. reach

—

Sources

• www.adsoftheworld.com/campaigns/follow-the-arches
• www.adweek.com/creativity/mcdonalds-crops-the-golden-arches-to-direct-you-to-the-closest-restaurant