Lights On

Gallery

McDonald's lit up the golden arches as a simple signal that it was open during lockdown. No menu, no prices, just the arches glowing. The logo does all the work.

Cities

NewcastleLondonManchester

Formats

Illuminated billboardsDOOH

Creative agency

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Media agency

Talon

Media owners

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ICPs

delivery customersgeneral public

Est. cost

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Est. reach

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Sources

• talonooh.com/case-studies/mcdonalds-lights-on-ooh